Psychology Of Money: The Complete Guide
What if the secret to financial success wasn't about your IQ, but about how you manage your emotions? The truth is, 72% of consumers report at least one...
What if the secret to financial success wasn't about your IQ, but about how you manage your emotions? The truth is, 72% of consumers report at least one impulse purchase in the past month, with an average spend of $189 per incident. This isn't about being financially illiterate—it's about understanding the psychology of money that shapes our financial decisions every single day. Psychology of money is the study of how our thoughts, emotions, and behaviors influence financial decisions. It reveals that our relationship with money is governed as much by emotion, perception, and social influence as by logic or mathematics. The way people think, feel, and behave around money reveals more about human nature than about financial systems. Key fact: A 2025 study by the Global Financial Behavior Institute found that 72% of consumers reported at least one impulse purchase in the past month, with an average spend of $189 per incident. Doing well with money isn't about being smart—it's about how you behave. As Morgan Housel explains in his bestselling book The Psychology of Money, "Doing well with money isn't necessarily about what you know.